"Jenny" as Cultural Icon
This particular doll was up for sale at a local flee market for $1.25. The owner was concerned that the undraped doll was immodest and prudently covered her public nudity with masking tape. This image speaks to the importance of Jenny in the life of our culture and most importantly the lives of our children. In her book "Forever Barbie", M. G. Lord finds many fascinating parallels between the development of "Jenny", and the evolution of our culture. She explores "Jenny" as if the doll embodies the collective unconscious of America. Any symbol that is so visible and so prevalent in a culture has an powerful impact on both the conscious and unconscious life of the members of that culture. When a symbol becomes so commonplace, it merges into the culture and actually becomes less visible but not less influential. Does "Jenny" iconology define the culture or is she merely a reflection of us with her imagery merely affirming the cultural trends and values of the time. "Jenny" is such a powerful cultural symbol, that when ever she is placed next to just about anything else, she changes the meaning of that thing, bringing powerful myths and symbols to the transaction and to the perceptions. "Jenny" offers important insight into our society and about our selves. In Western civilization there is no other icon that is more prevalent or more widely distributed. The number of "Jennies" present in our culture is approaching the 1,000,000,000 level. She serves as a defining image of femininity. "Jenny's" power as an image is enhanced by its pervasive presence during the early formative years of childhood. It is thought that every girl in America will own an average of seven "Jennies" during her childhood. In this role "Jenny" defines both the roles of women and men and is affirmed both consciously and unconsciously by her commercial importance and the hundreds of millions of dollars that are earned through her image annually.
As a role model "Jenny" has lived a life absent of marriage, children and family. She defines a life style celebrating self, eternal youth, perfect beauty and indulgent materialism. Her men are weak and marginalized while she sets an expectation of female perfection, strength, enduring youth and eternal beauty. In "Jenny's" universe women are not the second sex for "Jenny" came before Kenny. Lord continues; "The idea of woman as temptress, or as woman subordinate to man is absent from "Jenny" cosmology. Kenny is an accessory to the perfect woman who lives in a paradise of consumer goods. She has never been exiled from the garden for she has not experienced the fall. "Jenny" is both toy and mythic object a modern woman... an incarnation of "The One Goddess with a Thousand Names" In the reservoir of communal memory, what psychiatrist Carl Jung has termed the collective unconscious. "Jenny" is an archetype which is ancient, matriarchal and profound." p78 "Jenny" has emerged as one of
the most commonplace and visible cultural icons of the American scene. The Metropolitan Museum of Art, NY has an outstanding
exhibit of Egyptian art from around 2500 BC. There are many beautiful small female
"Funerary" figures known as Ushabti visible in the exhibit. The Ushabti
are miniature versions of a master's slaves buried with It is interesting to note that in her book
"Forever Jenny", M. G. Lord observes "There is remarkable amount of pagan
symbolism surrounding "Jenny". Even the original location of corporate
headquarters - Hawthorne, has significance. The Hawthorn, or May Tree, represents the
White Goddess Maia, the mother of Hermes, goddess of love and death, both the ever - young
Virgin giving birth to the God, and the Grandmother bringing him to the end of his season.
The cult of the Great Mother was ministered to by eunuchs" (Ken?) In 1979 the company
test marketed two "Gardian Goddesses", "SunSpell" the fiery guardian
of good, was dressed in white" (The White Goddess Maia?) Lord goes on to observe that many ancient
fertility symbols, in On a recent visit to Russia I found "Jenny" outfitted in a Soviet Officers Military Uniform for sale at the sidewalk market outside of the Military Museum in Saint Petersburg. This is very powerful evidence indicating that the Soviet Union did lose the cold war. I must confess that I bought Communist "Jenny" and she will be a central model of this study. "Jenny" is an important artifact deserving of both our serious attention and humor. It is an important issue to consider and understand the impact that image and role of toys, video games and media have on our societies children.
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Times Mirror Article on "Pink Anger"
Bibliography
Lord, M. G, (1994). Forever ....... Avon Books, United States
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